Politicians seldom get it right when they talk about football, argues Mark Perryman.

In March 1966 Harold Wilson’s Labour Party won a landslide victory and just four months later Harold was there to celebrate when England for the first, and to date last, time lifted the World Cup at Wembley. 

Never mind the (disgraced) Peter Mandelson, England’s victory spurred Harold to the greatest piece of Labour spin-doctoring ever. Of course, Harold had been at the Final; infamously Harold sent one of his advisers to the BBC matchday studio to suggest he join commentator Kenneth Wolstenholme for some half-time punditry – an invitation that was promptly turned down. Perhaps they lacked the silky charm of (disgraced)  Peter Mandelson?!

Four years later, most unwisely Labour risked their 1970 General Election chances by choosing a date slap-bang in the middle of England’s defence of their World Cup at Mexico 1970.  The quarter-final defeat to West Germany  was widely blamed for Labour’s defeat just four days later.

Yes, really. Wilson’s Minister of Sport, and former League referee, Denis Howell, was better-placed than most to justify the impact: “The moment goalkeeper Bonetti made his third and final hash of it on the Sunday, everything simultaneously began to go wrong for Labour for the following Thursday.”

Labour and football, eh? Be careful what you wish for. Still at least 1970 General Election victor Ted Heath and his sundry Tory Prime Minister successors have proved incapable of robbing Harold’s sound-bite of it’s enduring truth.

But any kind of relationship between politics and international football in the particular context of England has a broader purpose than simply, win lose or draw supposedly being dependent on the party in government at the time. 

There is one crucial word that Harold gets spectacularly wrong: ‘we’. Great Britain is unique in international football, represented by four – and for the purposes of football at least – independent nations: England, Scotland, Wales and Northern Ireland.  It doesn’t require either pedantry or nationalism to recognise this. It’s a fact perhaps lost on Harold, or Keir, who every time a summer football tournament comes around will promptly, and very publicly, choose an England shirt for his go-to leisure wear. This tells us, or at least it should, everything we need to know about Labour Unionism.

Gordon Brown might have thought he was being helpful travelling out to  support England at World Cup 2006 as the British Prime Minister. Precious few England fans were won over while in his native Scotland it went down like a lead proverbial. Of course, not all Scotland fans are nationalists. But when in 1992 Jim Sillars lost his Govan seat that he’d won in an infamous 1988 SNP by-election defeat of Labour and angrily described the Tartan Army as “90-minute nationalists,” it was a very different era to now. The SNP are no longer a minor party, but, via the Scottish Parliament, a governing party with a formidable number of MPs at Westminster. If Harold could have got away with ‘we’ in 1966, in Scotland, Wales and the North of Ireland, he certainly couldn’t today; yet Keir wears his `England shirt regardless.

Such confusion is both muti-faceted and deep-rooted in Englishness. World Cup Quiz question: which is the only team at this summer’s tournament to line up before kick-off without a National Anthem of their own for them and their fans to belt out? England! God Save the King is the National Anthem of the United Kingdom, not England and just try asking the Scotland team to dop Flower of Scotland to join in too!

This isn’t pedantry, it gets to the core of Englishness, a contradictory mix of nationalism and unionism. The most vivid example of this is the spate of hanging flags, Union Jacks and St George Crosses, from lamp posts in a movement to ‘Unite the Kingdom’. Much of this is wrapped up in a version of English patriotism which does little to distinguish itself from bad old-fashioned racism.

Contrast this to what Harold’s ‘we’ has become. The Wembley 1966 final was full of Union Jacks, the St George scarcely present. The tournament mascot  ‘World Cup Willy’ wore a Union Jack. Yes, the only time England has not only won, but hosted too a World Cup and the FA got our flag wrong! 

Few England fans this summer will make this mistake: the St George Cross is Universal, home and away. And in sheer numbers it will absolutely dwarf those of the lamp post hangers too.  And the purpose dwarves them too. A St George Cross celebrating a multicultural team managed by a German on its own doesn’t make for an anti-racist, Europeanised nation, but given the popular-political will is a very welcome first step in both directions.

In July 2024 Keir Starmer’s Labour Party won a landslide victory and just two years later Keir was there to celebrate when England for the second time lifted the World Cup at the New York New Jersey stadium. 

Well, that’s one Labour pledge all of England can get behind. 

Mark Perryman is the co-founder of the self-styled ‘ sporting outfitters of intellectual distinction’ aka Philosophy Football.

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